Getting To Know: Kate Abell

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Kate Abell recently joined us as our Technical Project Manager on the Bioceuticals business transformation project.

Let’s get to know a little more about her.

What are the key experiences that have shaped your career to date?

Working at Deepend for 5 years gave me the foundation to understand technology, an introduction to managing successful agile projects, and an appreciation for the agility and constant evolution required in driving a successful business. Working at Isobar for 4 years gave me a great appreciation for the Experience Design process and the value of research to inform solution design and the necessity of taking the client on the journey to achieve a successful outcome.

What are the biggest opportunities facing your key sector in the next 5 years?

Artificial Intelligence in the management of patient care for the incurable neurodegenerative diseases such as Alzheimers where exponential growth is predicted to impact 1 in 3 Australians by 2050, by far exceeding the availability of care for the effected.

Biotechnology: Genetic Engineering as patients become more informed on their health than ever before through genetic testing, seeking to eradicate genetic mutations for disease prevention.

What are the biggest challenges facing that sector to capitalise on those opportunities in the next 5 years?

Only those companies that learn from their experiences, constantly adapt and change will continue to be successful in the industry. Change resistant cultures will be surpassed by those that embrace digital transformation. As AI experiences become the norm, customers will expect brands to create meaningful, personalised, timely, emotionally connected experiences that engage the senses and those that do not will be left in the dust.

What's your prediction for the biggest driver of change in business over the next 5 years?

The use of Artificial Intelligence to provide personalised connection and communication with customers. This communication will range in supporting customers to make serious life decisions i.e. financial advice to buy a house within your budget to daily budget management, manage health decisions, as well as providing emotional support as society continues to become more isolated due to the loss of communities. VR will be used more widely as a service creating highly emotive customer experiences which engage a multitude the senses simultaneously.