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Managing the pace of change in healthcare

BioCeuticals had been a leader in the complementary and integrated medicine spaces for more than two decades. Year-on-year growth was still strong, but BioCeuticals knew it had to change its approach to how it managed its portfolio and customers.

 

Changing the view on sales and advocacy

The integrated medicines space is rapidly changing. Bioceuticals needed to develop a new approach that recognised the current, and anticipated the future, patterns of purchase and recommendation. To achieve this, we undertook big data modelling and ran an in-depth study with practitioners and sales reps.

 
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A roadmap for the future

We reviewed Bioceuticals’ business and customer portfolio management strategy to build a three-year roadmap for growth.

That roadmap includes:

Loyalty Proposition

Expert Panel Group

Sales Team Re-Alignment

Website and Customer Portal

Customer Experience CRM Re-Alignment

Service Proposition

NPS Benchmarking

Customer Onboarding Journey

Master Product & Sales Strategy

Practitioner Re-Engagement Campaign

 
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